+1.5M
Monthly audience across WHATS TV
About WHATS
Natural energy for people who keep moving.
WHATS is a drink born inside a wider ecosystem of sport, culture and effort. We are building a brand with a clean product, a distinct attitude and a community-first point of view.
Wild Spirit
No filler story. Just a sharper drink identity built around ginger, rhythm and intent.
What drives us
WHATS in numbers.
4.9B
Moments shared with the community
NUMBERS OF CANS SELL AROUND THE WORLD
192.3K
12
Sport verticals covered globally
200+
Events, athletes & stories produced
The journey
We didn’t build a drink overnight.
We built a universe first.
2012
WHATS Begins
The first frame.
WHATS starts as a creative production studio with one obsession: telling stories that matter.
2018
Global Production
Stories without borders.
From mountain peaks to global arenas, WHATS begins producing international sports, branded entertainment and premium storytelling.
2022
Building Audiences
Content becomes community.
Millions of viewers begin engaging with WHATS content across digital ecosystems, sports and premium storytelling.
2024
WHATS TV
Owning the platform.
The launch of WHATS TV transforms distribution — from producing stories to owning the audience experience.
1.5M+ monthly viewers
2025
Events & Experiences
From screen to real life.
WHATS expands into live experiences, sports properties and premium event ecosystems: SailGP, Premier Padel, UCI MTB, Snow, Fitness and outdoor culture.
2026
WHATS Drinks
The natural evolution.
After years connected to athletes, creators, performance, travel and active lifestyles — WHATS launches its first drink. Natural energy. Clean ingredients. Built for movement.
Future
A Living Ecosystem
This is only the beginning.
WHATS evolves into a complete ecosystem connecting media, lifestyle, wellness, performance and community.
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Brand stance
We want WHATS to stand for healthier choices, stronger communities and a culture of momentum.